Public relations covers a range of activities which help organisations to communicate with key audiences – their 'publics' – in order to influence behaviour, to change perceptions or to sell products or services.

Public relations (PR) helps organisations reap many rewards and in a competitive environment it can help companies to 'stand out' in their marketplace.

Successful public relations consultancy starts with understanding clients’ needs and identifying effective ways to meet their objectives.

Industry experience is critical and our expertise in areas including the construction/building/housing, techology and engineering, environment and waste management and food sectors makes us stand out from the rest. We use our knowledge and our UK market insight to implement public relations campaigns that generate measurable results. We set targets – and then we meet them.

Media relations
Effective use of the media is at the heart of many public relations campaigns. Our team includes former journalists who know how to present material to capture the attention of editors and producers.

Press releases, ‘ghost written’ features, media briefings, press conferences and photo-calls are just some of the techniques we use to gain positive publicity for our clients.

Sometimes, of course, our objective is to keep our clients out of the press or to minimise negative coverage and we have experience of doing just this across a wide range of markets and media.

Literature
Well-designed, planned and written marketing materials are key promotional tools for any business. We provide a full range of creative marketing communications solutions that help to generate and drive sales, communicate key messages and promote services.

Working with our design partners – or our clients’ own chosen designers – we ensure that we fully understand our clients’ needs before we start work on a project, helping us to produce distinctive and memorable marketing materials that create long-lasting impressions. We can manage the entire marketing communications process, from developing initial concepts to copywriting and design, ensuring that clients receive a one-stop service.

Material is written by native English-speaking staff – giving the right message to our clients’ customers in a way which can be difficult for Dutch writers, however good their knowledge of English.

We extend the service to include, where required, the purchase and management of mailing lists to create effective direct mail campaigns – traditionally on paper but increasingly by e-mail. Newsletters, too, are increasingly being delivered electronically rather than on paper. We have the writing and design management skills to tailor the communication to the chosen medium of delivery.

Websites
We work with our partners – or our clients’ own chosen suppliers – to provide a complete website design and development service. We make sure that websites operate to their full potential by optimising them for search engines, creating user-friendly navigation and writing copy to communicate with key audiences.

Events
Public relations also includes events and exhibitions which give clients the opportunity to showcase their services or products.

Professional event management is critical to success. Our highly competent and experienced team organises a range of events from official openings to product launches and conferences.